Thursday, November 22, 2012

MISPLACED PRIORITIES



 
It appears the latest fashion among the great unwashed (read Greens/Labour of all colours and hues) is to criticise the ten year olde 'NZ 100% pure slogan' (as if it were anything more than a marketing tool).
 
Methinks they would be far better employed in criticising antics like these
 
But perhaps in their lexicon such action is off-limits.   Sad.

13 comments:

Edward the Confessor said...

I know Nats can't walk and chew gum at the same time, but normal people can.

The Veteran said...

Not even an original comment that misses the mark completely.

Seems to me that those who rave on denegrating an advertising slogan which is just that, no more and certainly no less, would be better employed directing their anger and venom at the retards who indulge in this sort of behaviour (hardly an isolated case) which does our 'image' real harm o'seas.

Talk about not being able to see the tree for the leaves.

Anonymous said...

The accuracy of our clean & green image is of little consequence when countries warn their citizens about travelling here because of cultural encounters in the dark of night.

3:16

Anonymous said...

It's a dated advertisment that is no longer realistic. It is an illusion.

Noel said...

The Goverment lobbyist in his letter to the Professor said
""You guys are the foot and mouth disease of the tourism industry. Most ordinary people in NZ would happily have you lot locked up," he wrote."

I would argue that plenty of ordinary people in NZ believe that we aint 100 percent pure and have some real enviromental issues to deal with in the future.

Anonymous said...

From the source...NY Times.
"Dr. Joy said that for a country purporting to be so pure, New Zealand seemed to be failing by many international environmental benchmarks."

Last month, the New Zealand Ministry for the Environment released a survey showing that more than half of the country’s freshwater recreational sites were unsafe to swim in. Fecal contamination of waterways, caused largely by dairy farming — the source of 13.9 billion New Zealand dollars, or $10 billion, in annual exports, nearly a quarter of New Zealand’s total — was widespread.

Seems factual to me!!!!!!

Psycho Milt said...

Well, I guess you could take the view that "100% Pure" was no more of a lie than most other ad campaigns, ie it was 100% pure bullshit. And although I used to think of it as cringe-worthily embarrassing, it was way less embarrassing than "100% Middle Earth" is - that one makes me want to pretend to be Australian.

The Veteran said...

Anon 8.44 ... spot on.

Seems to me said...

Last month, the New Zealand Ministry for the Environment ..."released a survey showing that more than half of the country’s freshwater recreational sites were unsafe to swim in".....
NOT FACTUAL..
Suggest you read the report that the media "hyped".
http://www.mfe.govt.nz/environmental-reporting/report-cards/water-quality/2012/

Anonymous said...

The government has commissioned three government agencies to develop the "New Zealand Story" as an aid to export growth but it says the new tools don’t signal the end of 100% Pure as a national brand.

“It’s not about replacing Tourism New Zealand’s 100 percent pure branding.” Groser said. That branding "has been a remarkable success and will continue to be at the heart of our international tourism brand.”

Ahhh......now I see why this is so touchy with Government lobbyists.

Noel said...

Does anyone know if Mark Unsworth, of government relations consultancy Saunders Unsworth has contracts with the "New Zealand Story"?

Anonymous said...

Appears to be a trait of his.

"Hot on the heels of his bold stand against environmental scientists, uber-lobbyist Mark Unsworth has come out swinging against the police and crown law over their unpatriotic highlighting of crime in New Zealand."

Anonymous said...

Will Sega games sue the Government.
They had a game called "The New Zealand Story" at the turn of this century?